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When sponsoring a band or individual what do you guy's like to offer them and what do you request in return? How do you make the person or band you sponsor feel as if there apart of your brand?

And I mean the main question is, is sponsoring even a smart marketing decision? I've always been told word of mouth is the best way to get sells and if you have a couple individuals that are able to spread the word does it necessarily translate to sales?

Thanks guys

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