Hey guys,

Let me introduce myself, i'm owner of a new clothing business, and we just released our Summer Line, which is basically just 2 new designs. The Gaia Emblem & Ice Owl. All the designs on the line are done by me. As a designer and a business owner, i would like your critiques and experience on how i can improve my design works and what is lacking in my clothing line. Basically, i want to know what YOU think. Thank you in advance if you've been kind enough to spill something out here.

Here's a link to our online store.
www.iwearheratic.com
  • The big one

    Get rid of that get crunk'd shirt.
  • lonelykidsclub

    Your whole story section needs to be re-typed without all the grammatical errors. Also a few parts are phrased a little confusingly.

    For example looking at your opening sentence:

    We are a small independent clothing store based in Lion City, Singapore, that was started by 18 year old, product design student, Dzulkanean.

    Maybe change that to:

    We are a small independent clothing store based in Lion City, Singapore. The label was initially started by 18 year old product design student, called Dzulkanean.

    Personally I really like your "peace" design, I think it's got a really cool vibe. Conversely, I'm pretty put off by your "CRUNK'D" design. Your other typography work is much nicer.

    The site itself is really clean and works well.
  • Lmerrill

    Ask yourself what sets this apart from other brands. I wouldn't say that it's terrible, but it's kind of bland, middle of the road, and all over the place.
  • SashaBloom

    I like the 1st 6 designs in your shop there really great. I would say the others don't work. But nice solid start compared to other new clothing brands out there.

    Good luck, You have a lot of potential to go far in the industry. Just get your self out there and take every oppurtunity as it comes.
  • DOOOM

    Dope!
  • goodheart

    "Heretic"..with an "e". I'm assuming that you're going for a real word.
  • Scrivo7

    You definitely have started in the right direction, I myself really dig the feel of the page. I would consider looking into buying the holla chick shirt, thats sick. I would have to agree that the 'Get crunk'd' shirt has got to go.
  • cmeyers

    it seems like you have no clue what heretic or heratic mean. heretic is a real word, a noun. by changing the letter to an "a", all you did, was change it into a misspelled word. and it sounds like you're trying way too hard to namedrop bands. it sounds like it was written by a 15 year old. agreed about the crunk'd design.
  • Artbysirb

    First shirt is cool. Everything else is forgettable.
  • i came from nothing

    Cool - do your thing - dont care what cliques think.
  • mmm printing

    who did your website? The Gaia is a pretty cool top!
  • Dzul Alerion

    mmm printing said:who did your website? The Gaia is a pretty cool top!

    Well, actually the site was designed/built/coded by a guy called Justin Juno! Here's the link to his portfolio! http://www.justinjuno.com/
  • Dzul Alerion

    DOOOM said:Dope!

    Thanks man! I am very honoured to receive such a comment from you! Really appreciate it!
  • Dzul Alerion

    Scrivo7 said:You definitely have started in the right direction, I myself really dig the feel of the page. I would consider looking into buying the holla chick shirt, thats sick. I would have to agree that the 'Get crunk'd' shirt has got to go.

    Yes, personally, i would agree that the Crunk'd shirt HAS got to go.. It's actually the first shirt that i designed. And i thought it was "cool", but as i matured and started to understand the art of typography, i am ashamed of it i must say... Here's a link to a typography design that i did. You can tell me what you think of it! http://mintees.com/tees/349970-yolo
  • Dzul Alerion

    Lmerrill said:Ask yourself what sets this apart from other brands. I wouldn't say that it's terrible, but it's kind of bland, middle of the road, and all over the place.

    I agree. I've been trying to solve that part of the question... And i must say, that it's kinda of a hard answer/solution to find. I am still discovering it. And i understand the importance of it! There are tons and thousands of clothing line opening up out there, and to be stand out, i need to know what separates us from them. I deff have that still in mind, and will figure that part out! I appreciate your comment!
  • Dzul Alerion

    cmeyers said:it seems like you have no clue what heretic or heratic mean. heretic is a real word, a noun. by changing the letter to an "a", all you did, was change it into a misspelled word. and it sounds like you're trying way too hard to namedrop bands. it sounds like it was written by a 15 year old. agreed about the crunk'd design.

    Maybe, at that point of time, i REALLY had no idea what it really means. If there's one thing i could change, i would really change the name of my brand. I realised how important a brand name is only after i opened it up. I basically jumped into the t shirt business world with no knowledge of design/silkscreen printing and stuff. But i'm still learning. I take this as an experience to improve my understanding and design and to move forward. And yes, like mentioned in the above comments, the Crunk'd shirt was the first shirt i made. And i had no basic understanding about typography and design. But now i deff do! Or atleast i think! You can tell me what you think of this! http://mintees.com/tees/349970-yolo :|
  • Dzul Alerion

    lonelykidsclub said:Your whole story section needs to be re-typed without all the grammatical errors. Also a few parts are phrased a little confusingly.

    For example looking at your opening sentence:

    We are a small independent clothing store based in Lion City, Singapore, that was started by 18 year old, product design student, Dzulkanean.

    Maybe change that to:

    We are a small independent clothing store based in Lion City, Singapore. The label was initially started by 18 year old product design student, called Dzulkanean.

    Personally I really like your "peace" design, I think it's got a really cool vibe. Conversely, I'm pretty put off by your "CRUNK'D" design. Your other typography work is much nicer.

    The site itself is really clean and works well.

    Thank you for the comment! Now that you've mentioned it, i will look into the matter. This is why i started this post, mainly cause of the reason i want to improve myself as a brand owner and a designer! & i checked out your site as well, i must say, i really digg the layout of the web, and the shirt design is pretty simple and it is all in unity. Unlike mine where it's a mixture. Hahah, my fav is deff the Cecil! Thanks again mate!
  • cmeyers

    Dzul Alerion said:
    cmeyers said:it seems like you have no clue what heretic or heratic mean. heretic is a real word, a noun. by changing the letter to an "a", all you did, was change it into a misspelled word. and it sounds like you're trying way too hard to namedrop bands. it sounds like it was written by a 15 year old. agreed about the crunk'd design.

    Maybe, at that point of time, i REALLY had no idea what it really means. If there's one thing i could change, i would really change the name of my brand. I realised how important a brand name is only after i opened it up. I basically jumped into the t shirt business world with no knowledge of design/silkscreen printing and stuff. But i'm still learning. I take this as an experience to improve my understanding and design and to move forward. And yes, like mentioned in the above comments, the Crunk'd shirt was the first shirt i made. And i had no basic understanding about typography and design. But now i deff do! Or atleast i think! You can tell me what you think of this! http://mintees.com/tees/349970-yolo :|

    then you should change your story page. "heratic" is fine for the name i guess, but your explanation of why you did it doesn't make any sense.
  • Streetcorner

    I like the website but as others have said I find your vision very confusing. I have tried to translate it for you but please note I am not an author and have never worked in pr.

    How shall I start my story?... I will try my best to make it short. Let's begin with the name. I got the name “Heratic” from the Motionless In White song Abigail: "She's a witch, she's a witch and i'm a HERETIC". However, I decided to replace the "E" with an "A" to change the word into a noun (..think of different reason as this doesn't make sence..). From early times the word "heretic" was used to describe someone who held different beliefs from the religious governing body. (..I put this in the past tense as heresy can have other meanings now and I removed “my perspective” as you can't really have a perspective on a word. Just an understanding. It means what it means..). My philosophy is that we control our own lives! We have the ability to make things work for us. We do not have to believe in God to accomplish these things as most of what we want is already in our grasp (I'm not suggesting that we should all be Atheists as that is up to you). It's just a matter of how badly we want it. 80% of the successful people in the world WORKED HARD to achieve their success. I believe that hard work self belief is all you need! (..I removed the luck part as it contradicted your final statement “all you need”..)

    My aim is to inspire people with the notion that we can do ANYTHING we want. I remember when I wanted to start this clothing line a lot of people didn't have faith/trust in me. But, when I look back, this motivated me to prove them wrong. There is a great quote from the band Sleeping With Sirens: "Remember when they said that what we want could never be done? Well look who's laughing now". To me this means that all you need is faith/hope in yourself. One of Heratic Clothing's achievements was to gain respect and support from Alex Torres of Alesana. Having Alex impressed by the “Hope tank” really made me proud of my work. With that, thank you listening. If you made it all the way here, I hope you're inspired by my story. Have faith in yourself! (..I would personally remove all the name dropping stuff..)
  • Yellowdog

    Dzul Alerion said:
    mmm printing said:who did your website? The Gaia is a pretty cool top!

    Well, actually the site was designed/built/coded by a guy called Justin Juno! Here's the link to his portfolio! http://www.justinjuno.com/

    Juno is the bomb when it comes to creating a smart website. Good choice.
  • alexdakoulas

    Lmerrill said:Ask yourself what sets this apart from other brands. I wouldn't say that it's terrible, but it's kind of bland, middle of the road, and all over the place.

    Generally agree with this. While some are good designs, overall they don't flow together. You're not a boutique selling multiple brands, you're 1 brand that should have a voice.

    The big one said:Get rid of that get crunk'd shirt.

    Totally, put that on sale and push it through. The other designs look thought out and have time put into them. That one stands out the most as just being a "trendy" saying on a tee in a typical font.
  • Jason Carne

    I'm actually doing work for a brand called Heretic at the moment whom appear to be pretty well known? I'd start fresh and then research your name further before picking a new one.
  • Dzul Alerion

    alexdakoulas said:
    Lmerrill said:Ask yourself what sets this apart from other brands. I wouldn't say that it's terrible, but it's kind of bland, middle of the road, and all over the place.

    Generally agree with this. While some are good designs, overall they don't flow together. You're not a boutique selling multiple brands, you're 1 brand that should have a voice.

    The big one said:Get rid of that get crunk'd shirt.

    Totally, put that on sale and push it through. The other designs look thought out and have time put into them. That one stands out the most as just being a "trendy" saying on a tee in a typical font.

    Thanks man. Figured i needed a direction. Checked out yr line, and love the web layout!

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