Oswald Summer Release

Posted June 1st, 2012 by threadskull

I run a T-shirt Blog called Threadskull which is dedicated to supporting indie T-shirt companies in any way I can.

I also have run Oswald Clothing for the past 6 years, and it's been a passion of mine for the same amount of time. Oswald is run solely on my own blood, sweat and tears, and if you know me, you know it's my life's work.

I am releasing my new summer line on June 5th. I am adding 19 new designs to my already overflowing catalog. What makes this significant, is that I have not only added tank tops to this line, but for the first time ever, every shirt in my line is now available in Black. This might not seem like that big of a deal but for me and my fans, it is.

In the past, I have outsourced all my printing, and since I have such a large catalog, bulk printing is just not an option for my budget. So, this is why I have always printed one-off Direct to Garment.

I hate white shirts, and so do my customers. So, getting to the point of all of this, I have invested money into my own DTG printer, and am now printing everything in-house, and can do blacks.

This is huge for me, and it's very exciting to be able to release a whole new Summer Line, and offer Blacks as well. But that's not all...

In conjunction with this, I am also launching on the same day, a brand new Fight Gear line called "Ares: God of War", which will be a sister brand of Oswald.

I don't really make a habit of posting stuff like this, but this is a big deal for me, so I just wanted to share with everyone. I just posted all the images of the 2 new releases on the Oswald site, so if anyone wants to give me some critiques, I'd love the input.

I've attached the official press release here, should anyone feel inclined to help a brotha out with a repost or anything.

Thanks so much for reading!

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Oswald Clothing Official Press Release
June 5th, 2012

Oswald clothing is relaunching with some major news! We are releasing our Summer Line with 19 new shirts, now available in Black! Yep, you heard me, Oswald now has black shirts available for all their designs! The Wait Is OVER!

We also have a new shirt available designed by the amazingly talented Jessie Madera.

But that's not all. We have also added Tank-Tops to the catalog! What else you say??? We are now printing everything In-House with our very own printing equipment! This means much faster order fulfillment, and for those of you in our neck of the woods, it means you will start seeing our stuff all over locally!

How could this get any better???

Well, let me tell you.

In conjunction with the new summer line, and all this other awesome news, we are also proud to announce the launch of our brand new sister line of Fight Gear called "Ares: God of War"

We are launching this new brand with 14 amazing designs, so all you MMA fans, get ready to Rock the Cage with some all new gear!

Check out all the Baddassery now!

WWW.OSWALDCLOTHING.COM

WWW.ARESFIGHTGEAR.COM

5 Comments

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SashaBloom said about 11 months ago

Gonna be honest. The site looks too overcrowded. I wanted to leave it as soon as I seen it. Took me minutes to find your facebook link. and the list goes on.... Looks like another failed brand .
Arry said about 11 months ago

i think your store should be the landing page, and the blog should be secondary. in addition, your site is super overwhelming and all over the place. your brand is not very cohesive, it looks like your dipped your fingers in every shirt trend out there. plus i don't see a solid logo for oswald. i also think you should separate ares and oswald. it gets confusing to see two brands on one site.

also, i'd completely rework your press release. the tone of it sounds like an infomercial.

i think you have something, i just think you should simplify it.
Craig Robson said about 11 months ago

looks like really cheap artwork from the rejected section here.
Sam Weinberg said about 11 months ago

This reads 'ARRR'