Your website is a little confusing. You have to add a shirt to your cart in order to see how much it costs and then you have to add it to your cart again to buy it. Just seems like a lot of steps. Why are there two seperate websites? Why not just customize the big cartel?

Yeah, that store is really odd. If I going to add something to my cart, I want to pick the size, click add and go pay. Who wants to guess the price of an item?

Or just change your "add to cart" to "click here to buy" or something like that.

I like the first tee btw.

You want to make the checkout proccess as smooth and effortless as possible. I like the first tee also

Yea, that website is super confusing. For me, alot of things were not loading and it was super laggy. Might've just been my computer though

The phrase on the second shirt is super confusing.

Yeah, what? Is that bottom shirt a direct quote from something? The grammar seems... messed up.

Underwhelming.

Thanks everyone we change the add to cart button to Click here to buy. We appreciate the thoughts once again this is just our pre launch were getting in our groove and plan on building our brand up even bigger and better for our full launch please spread the word follow us on twitter @ImaginationCo love to connect with everyone.

Smiths Canvas said:The phrase on the second shirt is super confusing.

Yeah, what the fuck's up with that? Is there a solid reason behind it being that way? You know, something that would make me not feel like a moron for wearing it.

The type doesn't help that much either.

still looks like Jmagination to me.

and yeah, that 2nd shirt is total engrish nonsense.

yeah i agree, In no way does that look like any form of a scripted "I"

First Shirt is kinda cool, but the second, like everyone has said is super awkward

Thank you everyone for your thoughts this is just our pre-launch, with the black tee the phrase/ quote is suppose to be contradictory it's surrounded by dreams in a big city " with in every big city each person is there with big dreams to be successful but some make it and others don't". But thank you again.

Imagination said:Thank you everyone for your thoughts this is just our pre-launch, with the black tee the phrase/ quote is suppose to be contradictory it's surrounded by dreams in a big city " with in every big city each person is there with big dreams to be successful but some make it and others don't". But thank you again.

"IN A BIG CITY AWAY LIES MANY OF DREAMS" -- even being "just our pre-launch", things should make sense. when you explain it, it still doesn't make sense. that needs major reworking.

The kerning in the first design is all over the place. At first glance I thought the bottom line read as "A CHIEVE".

why not make 'shop' on http://imaginationclothingco.com/ direct you to the bigcartel site instead of to the products > Click Here To Buy > Big Cartel site. seems unnecessary to me?

also as many have said 'in a big city lies many of dreams' grammatically makes no sense, 'in a big city lie many dreams' would still be disjointed but makes more sense

I like it. Good job. And don't change your "imagination" logo i think it looks sweet.

still have no idea what this is saying - dont print it

I couldn't understand anything you were saying in the about page
http://imaginationclothingco.com/about-us

When I see this all I can think about is http://www.makebelieveclothingco.com and our cityscape shirt from the first release.

Make Believe said:When I see this all I can think about is http://www.makebelieveclothingco.com and our cityscape shirt from the first release.

I thought that went with out saying but you're right man. That's all I see too..

You know, I understand that everyone wants to do something involving imagination, dreams and believing but what I don't get is why everyone tries to do it like the Make Believe brand. For these brands to be based off of imagination, dreams and believing, the subject remains to be unseen in the designs released.

for a company called 'imagination clothing company', i would say its not a very imaginative brand, i wouldn't expect to see a rehashed image of a skyline on a t-shirt or a very bland type tee.

- i would change the logo, to me it doesn't look like an I
- rewrite the about me section. WAY too many spelling and punctuation mistakes. it doesn't look professional to publish something like that.
-your personification of 'imagination' is all over the place.