What the

Oh and you got some awesome artists aswell, stoked.

Holy crap. Stepping up the quality of the promo video big time. You guys always do solid stuff. Look forward to seeing it.

Sweet! Stoked to be a part of this. Talk about an intense teaser! Oh, and its Bage ;)

Yea that promo video was insane!
will be checking it out tomorrow for sure.

That was awesome! Can't wait to see the new stuff.

Thanks for the support everyone! Glad the video is getting positive feedback, most of the credit for that goes to my buddy at Apok creative. He really went the distance with it, and we had a good time making it.

Fixed your name Cutty, it's right on the website, just been staring at the monitor for too long :)

woa the video is amazing! both concept and execution wise.

that video you made, made my hype look like amateur hour, sheesh

that was a pretty solid video man! lookin cool.

SICKKKKKK vid!

woah, that was fucking intense. Can't wait.

Alejandro Prez said:woah, that was fucking intense. Can't wait.

incredible video! who did it?

That's some incredible hype. Shrimp Sauce did an amazing video last year, but their clothing didn't quite live up to the standard of the video, in my opinion. Hopefully your clothes match the standard of this video!

Dr_Worm said:incredible video! who did it?

http://apokcreative.com/

Woww that video is badass, love it! Can't wait to see everything.

You guys are fucking awesome!

The line launched Monday morning around 2am. I proceeded to fall into a coma the rest of Monday and today I'm working out some bugs and issues on the site and then I'm going to do a big promo push the rest of this week.

Just wanted to thank everyone for their support, I'll be updating this thread with some pics of the new stuff as soon as I get a chance. In the meantime comments and criticism are welcome!

All looks great together. Hope it's going well.

i'm not sure if i watched a promo video for a t-shirt company or a new lord of the rings themed wrestler debuting for the wwe, but that looked like an insane amount of work. congrats.

picked up the moses tee, it rules!

woa, very nice job

Thanks MTG, it's going really well so far - initial release sales are really strong and feedback is super positive so I think I hit some good notes with this release. A few customers expressed disappointment in the monochrome color scheme as not being very 'spring like' but I can see that.

Thanks for the order Craig, that was the first concept for the line and was inspired by Michelangelo's Moses sculpture with the horns. Adam nailed it and brought some great ideas to the table like the ribbons coming out of his mouth. It's really great to work with such talented people.

Video was very well done. Only thing that bothered me, I didn't feel it showcased what you're offering enough. When I think of a promo video, I usually think of what you're offering somewhere involved if not, the main focal point. Crazy good special effects though. Just peeped the web site. Everything seems decent, something seems like it's missing though. Maybe it's just not my cup of tea? Good luck though, a couple designs I'd totally rock.

Wow, that promo video was crazy good. Nice work.

Remusecollective said:Video was very well done. Only thing that bothered me, I didn't feel it showcased what you're offering enough. When I think of a promo video, I usually think of what you're offering somewhere involved if not, the main focal point. Crazy good special effects though. Just peeped the web site. Everything seems decent, something seems like it's missing though. Maybe it's just not my cup of tea? Good luck though, a couple designs I'd totally rock.

A couple of people have mentioned that they feel the video doesn't showcase the collection enough, and that may be true, but it's purpose really was to set the mood and just make something out of the ordinary that would get people talking. So far it seems to have worked. The last video had nothing but featured product and came out too long and kind of weak and didn't excite people, so I wanted to go the opposite direction this time. It's a learning process plus it's all part of my anti-branding branding.
If you find out what you feel is missing on the site let me know, I kind of operate in a vacuum and UX and web design in general isn't my biggest strength. So I always welcome input on that.

Erchu said:Wow, that promo video was crazy good. Nice work.

Thanks!

I'm so happy to see this, Enclothe has always been one of my favorite "small" brands. I hope this release is HUGE! My credit card and I will do our best to help -- good luck!

I think it was brave to showcase the brand over the product, a risk that fully paid off in my opinion. Great stuff.

always been a huge fan of enclothe. i still have some of your shirts from i'd say around 6 years ago!

Okay, finally updated the OP, sorry for the delay but it's all current now. Still looking for thoughts and opinions.

MaggieH said:I'm so happy to see this, Enclothe has always been one of my favorite "small" brands. I hope this release is HUGE! My credit card and I will do our best to help -- good luck!

it's been pretty huge so far! I'm packing orders constantly! Thanks for the support! Oh and I'm not sure why small is in quotes, Enclothe is just me, so it's definitely not huge.

Anthony Smith said:I think it was brave to showcase the brand over the product, a risk that fully paid off in my opinion. Great stuff.

Thanks, I always try and tell a story with the shirt designs, so it seemed natural to want to extend that into our videos. I had people standing around wearing shirts in the last video and I feel like this is much more exciting

Go Ape Shirts said:always been a huge fan of enclothe. i still have some of your shirts from i'd say around 6 years ago!

Oh man, some of those old shirts with the tiny graphics, a lot has changed since then! Thanks for being along for the ride! I'm building up the 'vault' section with old shirts from way back, eventually I should have every shirt we've ever printed on there.

miles to go said:Holy crap. Stepping up the quality of the promo video big time. You guys always do solid stuff. Look forward to seeing it.

Thanks again everyone for the support!