Different Types of Mailing Lists
Posted March 08th, 2012 by Demand Prints
Selecting the perfect type of mailing list for your needs is very important. This is the first thing that should be prioritized by anyone who wishes to employ direct mail marketing strategy, because unless you are aware of the variety of lists available for your disposal then you will be at lost on which type to use for your promotional campaign.
Call List is typically requested by those who intend to market their products and service through telemarketing approach. Although this is still very much prominent today, this is not one of the best options to consider because many customers are annoyed with strangers calling them and offering them products that they do not fancy. It is best requested only for the sake of reference filing and recording.
Contact List is more appropriately done for existing clients and customers. You wish to attract more clients but you also want to retain your existing clients. You wish to inform them of the latest products and services you offer, thus it is important for you to have a file of their contact information. However, you have to guarantee that this will be updated because if not then it will only turn out to be useless.
Data List is important in helping business learn the preferences of your clients and customers. It can be generated in many ways to suit the needed information of the company. You may wish to request for lifestyle data to see the hobbies, the food preferences, the clothing choice, and the recreational desires of your target audience. This is important during the preliminary stage of any business because it gives you an idea on what to offer them with much guarantee that it will be accepted.
Part of this list also includes lifestyle profiling. If you will request this from a direct mail marketing company, they may request that you specify the profession, the gender, and the age you wish them to generate. In this manner, they can utilize the information they have on file and present it to you. This will make your task a whole lot easier because you do not need to conduct unwanted surveyâ€™s just to gather the same set of information from them.
You will find other types of mailing list offered by direct mail marketing companies. You will find some offer online tools that will allow you to do your selection online. It is best to choose the company that will allow you to specify features of the mailing list you wish it to generate including the zip code list, city list, and occupational list. Some will even offer new homeowners list for those interested to capture the attention of newcomers in your neighborhood.
The opportunity to gain more clients through direct mail marketing is endless. The only task left for the company is to think of the most interesting promotions and deals that will move these individuals to consider your offer.