Building Brands, logos, and identities
Posted June 07th, 2011 by amaan
A 100 principles guide to building brands. A pretty nice list actually! Just scroll under your category and get to reading. I'm reading branding of course. Enjoy
"The worldâ€™s most memorable brands tend to distinguish themselves in the connotationâ€”not just the denotationâ€”of the value proposition. Brand builders strive to create just the right connotation for the brand in the mind of its target audience. It starts and ends with what people thinkâ€”or, more accurately, what a brand can inspire people to think."