Using Twitter Trending Topics for Product Development
Posted March 03rd, 2010 by Jimi Benedict
Teefury Uses Twitter Trending Topics for Product Development
Teefury.com sells a different shirt every 24 hours for $9.
Although Teefury has only been in business for less than two years, they have shipped out over thousands of units, and the traffic and sales continue at almost an exponential rate.
They say that they owe the success to social media outlets like Twitter and blogs for spreading the word about their business.
"Our first major success due to social media was when we decided to do a tribute tee when Michael Jackson died. When rumors of Michael Jackson's death showed up on Twitter's trending topics, within 5 hours of the offical announcement of his death, we had our Michael Jackson tee uploaded and on sale. It was a simple design with our bird logo doing a moon walk with a tipped hat. It was a great hit with our community and MJ fans.
Our second success came when Kanye West made the fatal mistake of becoming an internet meme by interrupting Taylor Swift. Hydro74 (http://hydro74.com), who is a very popular apparel artist twittered a joke tee that said "I hated Kayne before hating Kayne was cool", we picked it up the first night that Kayne was a trending topic, and the shirt sold like hotcakes.
Keeping an eye on Twitter trending topics has helped us create or cater our products to be in line with topics we know that will resonate with our consumers. Trending topics also help to get the word of our business disseminated through blogs as bloggers also need content and trending topics is just as popular for gaining readership for bloggers as it is beneficial to us.
Since we sell a shirt every day, most times we do artistic designs or parodies that our artists submit, but when we see something that's really hot on the Twitter trending topics, that's when we proactively create or seek out designs that are current. It keeps our site exciting and fun to come back to visit."